Influencer Partnerships

At the Empire State Building, I’ve successfully secured visits from top influencers such as Brittany Broski (13M TikTok, 2M Instagram), Carter Kench (9.4M TikTok, 1.4M Instagram), Jess Val Ortiz (10M+ followers), and JoJo Siwa (17M TikTok, 11M Instagram), who have each created compelling, high-performing content on-site. By cultivating genuine relationships with these creators, many have become recurring friends of the building—returning to collaborate and organically amplifying ESB’s presence in their own content.

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Most notably, my collaboration with JoJo Siwa resulted in our most viral video to date, reaching 57 million views and 4.7 million likes. Additional standout results include Brittany’s videos peaking at 8 million views and 1.2 million likes, and Carter’s consistently high-performing content (e.g., 1.1M views/261K likes; 1M views/319K likes; 350K views/96K likes). These partnerships have played a pivotal role in expanding our digital reach and connecting with diverse, highly engaged audiences across social platforms.