Celeb Partnerships

At the Empire State Building, I lead the creative strategy and content production whenever celebrities visit, turning these high-profile moments into engaging, shareable stories that amplify the brand’s presence. By collaborating closely with celebrity guests and internal teams, I design authentic, trend-forward video concepts that highlight both the star and the iconic landmark. These collaborations boost the ESB’s status as a cultural icon alongside the celebrity, creating a powerful association that resonates widely. Whether capturing behind-the-scenes access, participating in viral challenges, or leveraging popular audio, I ensure each piece of content draws a broad and diverse audience to our social channels. This approach consistently drives significant spikes in engagement and follower growth, making the ESB an active participant in the cultural conversation and positioning it as a dynamic destination at the intersection of culture and entertainment.

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Example: Jimmy Fallon's Social Campaign ​

When Jimmy Fallon visited the Empire State Building, I developed and executed a creative content campaign leading up to his arrival. Inspired by his personality and work, I created a playful TikTok series themed around “dancing to Jimmy’s song until he visits,” building anticipation and excitement among our audience. This approach not only engaged followers with trending audio and choreography but also generated buzz that teased his visit and made a following of viewers engaged in the series.