Brand Partnerships

I lead content ideation for high-impact brand collaborations at the Empire State Building, developing creative concepts that align with both the partner's identity and our own. For campaigns with major brands like McDonald’s, House of the Dragon, and Starbucks, I craft video ideas that feel organic to our audience while spotlighting the building in fresh, unexpected ways. Whether it's turning a McDonald's delivery into a surprise mascot cameo, bringing House of the Dragon to life through dramatic skyline shots, or capturing the perfect cozy fall moment with Starbucks, each collaboration is designed to highlight the unique synergy between the brand and the Empire State Building.